Beat the Peak

Beat the Peak is a free program from Doniphan Electric Cooperative designed to help reduce electricity use during times of highest demand—saving money for you and helping keep rates stable for the entire community.

During the summer months (June through September), electricity use is highest on hot weekday afternoons—typically between 3:00 p.m. and 6:00 p.m. When demand spikes during these hours, power costs increase significantly.

When a Peak Alert is called, you’ll receive a text notification asking you to temporarily reduce your energy use. By making a few simple adjustments during these short windows, you can make a big impact.

How It Works

• Receive a text alert when a Peak Alert is scheduled
• Reduce your electricity use from 3:00–6:00 p.m.
• Help lower demand across the system
• Be entered into drawings for bill credits

Easy Ways to Participate

Small changes can make a big difference during Peak Alert hours:

• Adjust your thermostat up 5 degrees to reduce air conditioning use
• Cook on the grill outside instead of using your oven or stove
• Delay using large appliances like dishwashers and laundry machines until after 6 p.m.
• Shift pool pump use to before or after peak hours
• Lower or delay water heater use during the event
• Do what works for you—every little bit helps

Why It Matters

• Helps keep electricity costs more stable for all members
• Reduces strain on the power grid during high-demand periods
• Supports a more efficient and reliable energy system

Participation is simple, flexible, and makes a real difference for your cooperative and your community.